Jenna (She/Her) is a slow fashion stylist whose main focus is educating people on issues that surround fast fashion. She advocates for sustainable alternatives such as pre-loved, vintage and clothing made with sustainable practices.
The Slow Fashion Stylist
Jenna believes in slowing down our clothing consumption by curating capsule wardrobes and buying for long term investments instead of purchasing on a whim or following short trends. She hopes that in the future, more people invest in the sharing economy by renting or borrowing garments instead of owning them.
For her clients and photoshoots, Jenna sources all her clothing from second-hand stores, consignment stores, vintage stores and from sustainable brand designers themselves.
In addition to her slow fashion styling, Jenna also works at the Brunswick Store of Mutual Muse. Mutual Muse is a consignment style store where you can sell your preloved clothing for cash or store credit. This position is truly a dream for Jenna, as she gets to educate people on making sustainable fashion choices while meeting a whole new community of like-minded people.
Jenna lives in Brunswick, Melbourne, Australia with her partner, Julian and two adopted cats - Captain Cuddles and Beans.
How to Ditch Fast Fashion by Jon Kahler
“Fast fashion is a growing environmental concern as textiles are thrown into landfill and pollute our ecosystems. So, today we meet with Jenna flood (aka the Ironic Minimalist) who is a slow fashion stylist. In this video Jenna teaches us how to shop for second hand clothes, and how to create a sustainable wardrobe in the process!”
As Seen On…
Eco Fashion Stylists
Slow Fashion with Jenna Flood
Far from the Fashion Fast Lane
Client Testimonials
“It was an absolute delight having Jenna at our sustainable fashion event – Undressing the Fashion Industry.
Not only was her passion and insight a valuable addition to the day, but working alongside Jenna in the lead up to the event was effortless and helpful.”
— Gabi, Whitehart Bar
“Jenna hosted and facilitated a Clothing Swap and Information session for Theodore’s as a part of our Sustainable Summer Workshop series to raise funds for charity. From the event’s conception through to the execution Jenna offered incredible insight into how best to maximise the use of the opportunity and imparted her expert knowledge into the occasion. I would highly recommend Jenna’s services and skillsets.”
— Lily, Theodore Cafe
“Thanks for the session, I hoped to find a sustainability-oriented stylist to make sure our fashion adventures aligned with our general values and you were amazing with that. Gentle and convincing without being forceful. “
— Rosie + Stephen, Personal Style Client
“Jenna presented to our Women in Sustainable Finance Group in February 2020 in Melbourne to an audience of around 100 people. She was very passionate an informative about how to reduce our reliance on fast fashion, and make the most of our current wardrobes and lessen our impact on the environment. Jenna spoke clearly and confidently, and told some great anecdotes and practical ways to embrace minimalism in our fashion choices. I would recommend Jenna as a speaker at any style of event, as she was very easy to work with, and keen to adapt to meet the needs of our event.”
— Alex Stott - Women in Sustainable Finance and Clean Energy Finance Corporation